About this blog

Design Students (and designers in general) are faced with many problems: What is the target audience? How will you target them? What typeface are they most likely respond to? How will they read this image? Why do you think this group of people need to be addressed?

With so many questions being thrown at us, all at once, it is very hard to remember all of the rules that will allow us to answer all of these questions correctly, let alone other pieces of information that we have stored away in our brains. While the questions I have just raised are simple ones, (I am sure that even a first year design student would not have a problem in answering them), what if we were asked other design related questions, and not just basic ones about the target market, but more technical ones?

- Interactive Design, for example, what is it exactly?

- Define Web 2.0.

- In your opinion what is Instructional Design?

How would you be able to answer those questions? Like most designers, I am sure you will find the answers to those questions slightly harder to find. True, we have all looked over the definitions of these terms before, and we may have even jotted them down once in a lecture. But most students I know are more concerned about their flash file and whether or not it will play properly when they present it to the class, or how good their design looks compared to the guy’s who is sitting next to them.

So, after we have scribbled down the real meaning of web 2.0, what happens to it then? It will probably be stored away in our desks, and the academic meaning will be lost until we decide to clean them out in two years. So, therefore I would like to present to you this blog. It is a way of not only helping me remember the definitions of the more complex design meanings, but hopefully it will help you grasp a clearer meaning of the terms too. Enjoy.